We aren't ashamed to say that we've always been misfits and outsiders. Maybe we spent too much time skateboarding, riding bikes, and generally just getting into a bit of trouble. Maybe we never dressed right either... we didn't care if the brands we wore were the coolest new drop... we just wanted stuff that worked and repped our own style.
But that wasn't always easy to find, especially because we weren't gonna pay $600 for the latest hoodie from Supreme or Off White.
That's why we started Nixxle.. we could design cool, functional, comfortable and reasonably priced sneakers and apparel..... just the stuff that we wanted to wear ourselves. And if we loved it we hoped some other outsiders and misfits would dig it too.
But as we got things rolling, we started to realize the apparel industry is super wasteful. Unsold inventory that ends up in landfill. Tons of scraps of fabric thrown in the trash or burned. Toxic inks and chemicals that just gets dumped into the sewer.
And factory lead times as long as 6 months can make the products feel old before even getting them in stores.
There had to be a better way.
What if we make all our stuff only when the customer orders it? No more unsold inventory that can end up in landfill. What if we make our own fabrics by taking advantage of direct to textile printing technology? Well now we can create new designs as quick as we can think them up. Not only that, now our customers can customize the prints, patterns and colors of most items in our store. And if we work with factories that take sustainability as serious as we do, then we can support moving the apparel industry in a positive direction.
We wanted to be part of the solution instead of part of the problem. I guess we've grown up a little.
By making all our products one at a time and only when you order them, you get high quality, handmade apparel and sneakers that can be customized, all at a reasonable price. And we don't waste money on unsold stock or harm the environment with unnecessary waste.
We just wanted to make cool sneakers, hoodies, and t's that we love and want to wear every day. Along the way we discovered a new way of doing business too.
The Nixxle Team